Value Management Practice 2019

Registration

Opening and Welcome
Dr.-Ing. Marc Pauwels VDI, Managing Director, Krehl & Partner GmbH & Co. KG, Karlsruhe, Germany

Welcome and introduction of the hosting company John Deere

Dr. Volker Knickel, Global Director Mid Tractor Line, John Deere GmbH & Co. KG, Mannheim, Germany

Moderation: Jürg M. Ammann

Establishing a cost management strategy in the early development phases of new Tractors 

• Value is key 
• Feature driven target costing
• Change the mind-set

Dr. Jens Meier, Manager Cost Accounting & Experimental Costing und Elma Vroege, M. Sc., Project Coordinator Design-to-Cost, John Deere GmbH & Co. KG, Mannheim, Germany

Integration of value analysis at Marquardt GmbH

• Global rollout of Value Analysis/Value Engineering (VA/VE) as a basis for corporate growth
• Integration of the value analysis into the existing process map
• Presentation of the self-developed training – deepening of the methodical functional cost analysis 
• Integration of value analysis at Marquardt GmbH within the framework of the corporate strategy 2022 
• Future: Training of the project teams

Dipl. Betriebswirt Jörg Dreher, Team Leader VAVE Global and Sven Schilling, Value Analysis Engineer, Marquardt GmbH, Rietheim Weilheim, Germany

A proposition for a maturity model for Value Management programs

• What is a VM program and what does it consist of?
• How to assess progress of a VM program?
• Where is the VM program now and where did we come from? And what choices did we have? 
• How did we sustain the VM program over such a long period? 
• What challenges do we have in the future?

Timme Hendriksen, M. Sc., Value manager, Value FM, Vleuten, The Netherlands

Comprehensive discussion

Lunch

Moderation: Univ.-Prof. Dr.-Ing. Rainer Lohe

Cross-company value analysis of a cement mill and its drive 

• Value analytical design review of a cement mill
• How can a technology partner be target orientated integrated?
• Identification of the fields of action for holistic value improvement and cost reduction 
• Enrichment of the project by integrating different departments 
• Description, project example and results

Dipl.-Ing. Dr. techn. Dirk Hoffmann, Teamleader Development, Gebr. Pfeiffer SE, Kaiserslautern, Germany, Dr.-Ing. / Dipl.-Wirt.-Ing. Jörg Marchthaler, Managing Director, Value Coaching Marchthaler, Blankenheim, Germany

Value Analysis and Value Engineering in Plant Engineering – Easy going or too hard to handle?

• Value Engineering in Plant Engineering
• Special requirements in Plant Engineering 
• Function analysis
• Function cost analysis as an instrument for prioritization
• Building of scenarios

Dipl.-Ing. Sebastian Meindl, Managing Director, Krehl & Partner Unternehmensberatung GmbH & Co. KG, Karlsruhe, Germany

Inertia of Idea

• Idea and Classical Physics
• Charles W. Bytheway Idea Hitchhiking 
• Idea acceleration and deceleration during VA/VE studies 
• Idea stimulation model

Mahmoud Abdallah B. Sc., Mechanical Engineer, Egyptian Institute of Value Studies, Cairo, Egypt

Coffee Break

Moderation: Dipl.-Ing. Herbert Unger

E-Mobility is taking off! Automotive industry is facing a fundamental transition from combustion engine to electric vehicles

• Trends & drivers for e-mobility 
• Challenges for the automotive supply industry
• Cost drivers in the electric propulsion system

Dipl.-Ing MBA Christian Speuser, Director Consulting, FEV Consulting GmbH, Aachen, Germany

Innovation and value management – Impact of a digital world on product design and development processes

• Value management in innovation processes 
• Human factor in development projects
• Advancing digitization – promoting and inhibiting innovation 
• Future Innovation with digital processes – a value-analytical approach for discussion

Dipl.-Ing. (FH) Susan Bremer, Managing Partner, KUPFER.ROT GbR, Moritzburg, Germany

Key Note: Dr. Bernhard Haas, Senior Vice President A&T Global Tractor Platform, John Deere GmbH & Co. KG, Mannheim, Germany

Award ceremony of the VDI Value Management Award presented by

Dr.-Ing. Marc Pauwels and Dr. Bernhard Haas

Get-together

At the end of the first conference day we kindly invite you to use the relaxed and informal atmosphere for in-depth conversations with other participants and speakers.

Moderation: Dipl.-Ing. Wilhelm Hahn

Learn to Speak “Functionese” 

• Function terms depersonalize the conversation
• Function terms clarify meanings
• Speaking in Functions helps to build consensus 
• Speaking in Functions gets the team/group engaged 
• Speaking in Functions is NOT limited to the Value Methodology

Ginger R. Adams, Principal/Owner, Advantage Facilitation Services, Fort Collins, USA

A methodology for team building Applying VA/VE “Understanding the difference in context”

• One of the elements necessary for team building is understanding the difference in context
• Clothing is one of the things that represent context. Making a fast diagram of each Kimono and dress
• Comparing each function displayed in the Fast Diagrams. Identified the difference between Kimono and dress
• An important first step in team building is to know the difference in context 
• One of the better ways to build a good team is fusion

Tomomi Kumasaka, Cabin Attendant, All Nippon Airways Co.,Ltd., Japan

Value Management – A fundamental discipline for performance improvement 

• Value Management: fundamental discipline relevant for every manager
• Research methodology: grounded theory and soft systems methodologies
• Theory: discern fundamental theory amidst the various value management paradigms
• Multi Paradigm Environment: examine multiple fields of organizational improvement
• Recommendations: conclusions inform education and practical value management approaches

Michael Graham, Managing Partner, Michael Graham Consultancy, Stirling, UK

Coffee Break

Moderation: Prof. Dipl.-Ing. (FH) Erich Sigel

Competence 4.0 – From Homo sapiens to Homo digitalis

• Cognitive assistance systems to master complexity
• Digital individual competence
• Digital group competence
• Impact of missing competence 4.0

Dipl.-Ing. (FH) Johann Hofmann, Founder and Venture Architect von ValueFacturing®, Maschinenfabrik Reinhausen GmbH, Regensburg, Germany

Value Design Thinking‘ to improve projects in Business Analysis (IT/Orga projects for company digitalization) 

• Design Thinking methodology for radical innovation
• Business Analysis core concepts for IT/Orga projects and company digitalization 
• ‚Value Design Thinking’ methodology 
• Application to company projects
• Further possible synergies between methods

Olaf de Hemmer, Senior Consultant, SAV+, c° Mark Company, Archamps, France

Comprehensive discussion

Lunch

Moderation: Dr.-Ing. Jörg Marchthaler

Industrial Park development using Value Analysis

• Value Management approach
• Industrial Parks in Hungary
• Reduction of the investment costs
• Collecting and satisfying the stakeholders’ needs
• Managing the special features. Analyzing functions. Improve the whole value

Istvan Tarjani, Managing Director and Ariella Janka Tarjani, FOKUSZ-2 Ltd., Budapest, Hungary

A Methodology for Evaluating and Improving a Value of Sports Business Applying VA/VE

• Background of the difference between general corporation and sports business
• Current situation and problems of the sports business
• Necessity of profitability and value improvement in sports business
• Function Analysis of general corporation and sports business
• Clarify the unique functions and develope a method to evaluate the sports business model for the present and the future
• Introduction of a method to build business model to improve value and profitability by applying process control method

Chikara Sekita, Consultant and President, AC&T Institute, Tokyo, Japan

Value Engineering: A vital Approach for Solving Engineering Problems

• Why Value Engineering is different
• Value engineering is a vital tool in Problem solving
• Reduction of methane leakage by means of a gas turbine
• Economic data captured from the biogas plant and from biogas conditioning

Dr. Emad Shublaq, Director, Pmrt Consultants, Erskinville, Australia

Coffee Break

Development cost calculation as a fundimental factor for project success 

• Product development cycles under high cost pressure
• Cost transparency throughout the value chain
• Calculation of development costs as a prerequisite for a cost controlled development process
• Processes and cost relevant parameters in product development
• Knowledge of cost structures in the development process enables cost evaluation of single process steps

Dr.-Ing. Horst Schmidt, Managing Director and Dipl.-Wirtsch.-Ing. (FH) Florian Brandmeier, Project Manager, AWS Systemtechnik GmbH, Au-Hallertau, Germany

Harnessing the Full Power of the Value Methodology 

• Wide range of fields of application for the Value Methodology (VM)
• Differing (and misleading) interpretations of the VM. As such, results may vary from mediocre for weak applications to incredible for just a little more effort and organization
• Rigour and persistence of application of the VM, although agile approach to suit specific circumstances is required 
• No “one size fits all” but the number of steps remains the same 
• Within each step, the approach and tools may vary

Martyn Richard Phillips B. Sc., Director, Major Projects Optimization, Team Focus-VMI Inc., St. Alberta, Canada

Conclusion and closing remarks

End of the Conference

Company visit to John Deere & Daimler

Welcome and company Introduction at John Deere Forum Mannheim

Departure to John Deere Bruchsal

Tour in Cab Assambley and EPDC

Lunch

Departure to Daimler

Welcome and Introduction to Plant Mannheim

Tour Assembly Heavy Duty Engine Platform (HDEP) & Machining cylinder crankcase

End of the tour