3rd VDI Conference - Automotive HMI and Connectivity

International Conference Automotive HMI & Connectivity

Human-machine-interface applications in the automotive industry become more complex and present manufacturers and end users with a formidable and growing challenge. During our conference Automotive HMI & Connectivity you can expand your knowledge through intensive networking with international experts. While showing the newest development processes, they also discuss current topics such as Data Misuse, Driver Distraction, Autonomous Driving, IT Security and of course Trends and Future Prospects.

Requirements and Challenges in the Automotive HMI & Connectivity

It is important for the automotive industry to pay attention to different aspects while producing a Connected Car with features required by the consumer whilst ensuring that Driver Distraction stays at a minimum. A number of challenges in the Automotive HMI & Connectivity have not been solved yet.

Your benefits

  • Expand your knowledge through intensive exchange with experts
  • Find out what kind of user experiences exist
  • Learn more about methods of solutions to improve prevention and detection of errors

Topics of the Conference

This international VDI-conference provides insight into today’s challenging and relevant topics, such as:

  • HMI Development Processes and latest Development
  • User Experiences – Success and Failure
  • Driver Distraction
  • IT Security and Misuse of Data
  • Economical and Automotive Driving
  • HMI Requirements for Driver Assistance Systems
  • Trends and Future Prospects

Download Program PDF

Wednesday, June 29


Registration & welcome coffee


Opening Speech ConCarExpo at the ConCar Forum Stage
The new Era of the Automotive Industry – Digital Revolution
and fully Automated Driving

  • Changes in the automotive industry over the next years
  • The way to fully automated driving
  • Common challenges for the automotive, CE and IT Industry

Dipl.-Inf. Elmar Frickenstein, Senior Vice President Electrics/Electronics
and Driver Environment, BMW Group, Munich, Germany


Chairs’ welcome and opening address

Dr. rer. physiol., Dipl. Psych. Stefan Becker
Prof. Dr.-Ing. Gerrit Meixner


Current and Future Trends in Automotive HMI: An Overview

  • Cockpit architecture: Touch versus controller based systems
  • New interaction paradigms: Camera based gestures, eye gaze analysis
  • Augmentation: The future of Head-up-displays
  • HMI challenges of Automation Systems
  • Natural Language Understanding: No controls – just “a simple

Dr. rer. physiol., Dipl. Psych. Stefan Becker, Global Core HMI Supervisor,
Vehicle Engineering/ Interaction & Ergonomics, Ford Werke GmbH, Cologne,


The new BMW 7 series HMI:
Development and Evaluation Process

  • The iterative design leading to the new generation of iDrive
  • Customers and their requirements in the focus of the
    development concept
  • Optimum support for drivers in their various tasks while driving
  • Usability testing methods and the different phases of the product
  • New HMI with new interaction concepts

Dr. Andreas Keinath, Head of Concept Quality, BMW Group Munich, Germany


Networking & coffee break


Immersive Audio HMI for Advanced Driver Assistance

  • Using object based audio for ADAS warnings and information
  • Implementing an innovative system architecture for acoustic HMI
  • User research on usability of acoustic HMI

Dr.-Ing. Dipl.-Wirt.-Ing. Alexander van Laack, Manager HMI & Technical
Design Europe, co-authors: Dipl.-Ing. (FH) Axel Torschmied, Lead Engineer
Audio Infotainment, Dieter Tuzar, Visteon Innovation & Technology GmbH,
Kerpen, Germany


User Experience (UX) is not only HMI

  • UX of a conntected car is not only reduced to the HMI
  • There are multiple touchpoints outside of the car: From first contact at
    dealer to daily use
  • Creating a seamless user journey by applying UX methods
  • Develop iteratively including users as often as possible
  • Design a holistic experience around the connected car, rather than
    single function

Dipl.-Wirtsch.-Ing. (FH) Tobias Walke, UX Specialist, User Experience
Connected Car, AUDI AG, Ingolstadt, Germany


Lunch & visit of the accompanying trade exhibition ConCarExpo


Rapid Iteration UI Design Development and the Need
for Safety Critical:

  • The flexible UI approach
  • Development & feature control
  • Architecting Functional Safety for UI
  • OS/RTOS compartmentalization and compositing
  • Graphics driver dilemma
  • Full UI display frame versus layers
  • Cost effective UI Functional Safety solutions

Christopher Giordano, CpE, Vice President, Automotive Division, co-author:
Scott Vander Weide, MSCpE, Senior Automotive HMI Developer, The DiSTI
Corporation, Orlando, FL, USA


Driver-Centric HMI Design for today´s Smartphone-Oriented
Generation – Proof of Concept

  • Needs of today´s smartphone-oriented generation – User expectations
    and HMI challenges
  • Current HMI examples
  • Reduction of redundancy and focusing on a consistent overall design

Carina Häcker, M.Sc., Research Assistant, UniTyLab, Heilbronn University,
Heilbronn, Germany, co-author: M.A. Katrin Blaß, Harman Automotive
Systems GmbH, Karlsbad, Germany


Networking & coffee break


Connected Car – How to make the open System Architecture
Compliant with Safety Requirements

  • Why Connected Cars cannot use the traditional automotive
    system architecture
  • How virtualization architecture solves challenges of openness and safety
  • How to speed up time-to-market
  • How to support frequent SW upgrades in a long vehicle lifecycle
  • Explore the benefits for Telco to be part of the Connected Car

Alex Agizim, MSc, VP and CTO Embedded Systems, Research & Development,
GlobalLogic, San Jose, California, USA


Connectivity at Mercedes-Benz Vans

  • Connectivity Strategy @ ITM for MB Vans
  • Mercedes me connect for V-Class
  • Next Steps & Future Developments

Dr. Klaus Oster, CIO Chief Information Officer Daimler Buses & Vans,
Information Technology, co-author: Dr.-Ing. Lina Longhitano, Daimler AG,
Mannheim, Germany


Transformation of Connected Car to Mobility & Multi-Modal
Contextual Interfaces

  • Trends in Silicon Valley around mobility
  • Disrupters and new business models around mobility
  • Smart devices to smart cities and mobility
  • Connected car and mobility coming together along with IoT
  • Opportunities and conclusion

Hakan Kostepen, Managing Director – Strategy & Innovation, Product
Strategy & Planning, Panasonic Automotive, Cupertino, CA, USA


Chairs’ remarks


End of conference day one and Get-together

At the end of the first conference day we kindly invite you to use the
relaxed and informal atmosphere for in-depth conversations with
other participants and Speakers.

Thursday, June 30


Connected Integrated Instrumentation Systems

  • Motivation for integrated display systems solutions
  • Architectural and safety related considerations
  • Integrated display systems concepts
  • HMI-design potential and impact on display- and ECU-technologies

Dr. Martin Schmidt, Director Customer Programs Ford / GM, Robert Bosch
GmbH, Car Multimedia, Leonberg, Germany


The Vehicle as Part of the Internet of Things:
The AUTOmobile becomes the autoMOBILE

  • Digitalization of the industry value chain
  • Connected car liefestyle
  • Core business competencies and Data insights and mobility

Dr. Sebastian Wedeniwski, CTO Automotive Industry, Sales & Distribution
Industrial Sector, IBM Japan, Tokyo, Japan


Networtking & coffee break


Understanding active Workload Management of Drivers

  • Driver workload management skills
  • HMI concept development
  • Driver assistance and information

Prof. Dr. Maximilian Schwalm, Head of Group „ Driver Experience &
Performance“, Research & Development, RWTH Aachen University, Germany


Meeting Customer´s Usability Expectations of Connected Cars

  • Why HMI is becoming key to current ADAS and higher levels of autonomy
  • SBD’s assessment of HMI does and don’ts for ADAS currently in the market
  • Recommendations on basic rules to be implemented

Lee Colman, Head of Connected Car, Connected Car, SBD, Milton Keynes,
United Kingdom


Interacting with Different Stages of Automation

  • 5 levels of automation
  • Immediate changes for the Driver
  • Implications for the outside world

Dr. Miklós Kiss, Head of Predevelopment Driver Assistance Systems,
Predevelopment, co-authors: Dr. Ingo Totzke, Dr. Ina Petermann-Stock, Audi
Electronics Venture GmbH, Gaimersheim, Germany


Lunch & visit of the accompanying trade exhibition ConCarExpo


Challenges in the HMI Development for Automated Driving

  • From driver centered to passenger oriented HMI
  • Creating HMI concepts with high trustability and closely related to
    current ADAS limitations
  • Early HMI Evaluation using SiL-simulations and 3D Scenes

Dr.-Ing. Marcus Heinath, IAV GmbH, Head of Department, HMI &
Instrument cluster, Gifhorn, Germany


The Connected Car goes from Smart to Smarter

  • New Trends such as Over the Air Updates
    2nd day Thursday, June 30, 2016
  • Faster Mobile Communications (5G)
  • Greater Backing for V2X Connections
  • Reliant Technology to Consider Complexity and Security Concerns

Dirk Reimer, Vice President-Sales & Marketing, Telit Automotive, Telit
Communications Plc, London, UK


Networking & coffee break


Zero Emissions and Autonomous Driving

  • Expansion of EV accelerates Electrification of traditional
    vehicle systems
  • Building trust with Autonomous Drive is a key driver to the
    technologies success
  • HMI of Autonomous Drive has huge potential of being
  • Connectivity is an essential enabler for Electrification and
    Automation of vehicles

Koji Yamamoto, Division General Manager, Vehicle-IT and Autonomous Drive
Division, Nissan Motor Co. Ltd., Yokohama Kanagawa, Japan


Looking beyond the Visible Horizon – Advanced
Communications for Connected Cars

  • Cellular communications for traffic safety applications complementing V2V
  • Role of mobile edge computing and use cases for connected cars on
    the way to 5G
  • First experience gained in the field and further evolution

Dr. Uwe Pützschler, Head of Car2x, Advanced Mobile Network Solutions,
Nokia, Munich, Germany


Trends and Future Prospects

  • Car as original mobile device and increasingly as a connected mobile device
  • Smartphones and automobiles coming together
  • Future requirements connectivity, infotainment, driver assistance,
    autonomous driving, context awareness, safety and cybersecurity

Enrico Salvatori, M.Sc., Senior Vice President & President, Technical
Department, Qualcomm Europe/ MEA, Rome, Italy


Chairs‘ closing remarks


End of the Conference

Expected Participants:

This technical conference is directed at engineers, technologists, designers and specialists from car makers and suppliers of the automotive industry, in particular the managers and staff from HMI, electric/electronics and connectivity departments. This international conference provides a professional forum for all experts who are working in the fields of HMI Design and Development, Connectivity and User Experience to exchange experience and ideas.

Together with our Conference Chairmen Dr. Stephan Becker, Supervisor Global CDr. Stephan Becker,ore HMI, Ford Motor Company, and Prof. Gerrit Meixner, Director at Usability and Interaction Technology Laboratory, Heilbronn University we invited international experts who will discuss the newest developments, possibilities and challenges of the Automotive HMI & Connectivity.

Parallel Conferences + Trade Fair

In order to offer conference participants an even bigger spectrum of topics and networking possibilities, participants to the Automotive HMI & Connectivity conference are eligible to attend the international conference on Automated Driving, IT Security for Vehicles, Safety Systems and our big trade fair ConCarExpo which will be held in parallel to this conference – free of charge.

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